Case Study: How Lloyd Pest Control Tackled Distracted Driving
When Lloyd Pest Control rolled out its distracted driving policy in spring 2024, it wasn’t just about reducing risk it was about reinforcing a companywide culture of safety and accountability.
With support from executive leadership and a data-driven approach, the San Diego-based company launched a no-cell-phone-use policy backed by AI-enabled vehicle cameras and clear disciplinary measures. The goal: reduce accidents, protect employees, and demonstrate leadership in an industry where driving is often the most dangerous part of the job.
Why It Was Time to Act
For Lloyd, the decision to formalize a distracted driving policy came after a series of costly incidents and a growing awareness of the legal and financial risks.
“We had a 19-mile-per-hour accident, and everyone drove away fine,” says Efrain Velasco, Lloyd’s Technical Director. “Then we got a demand letter asking for a seven figure settlement (the case was settled for $1.4 million). Another one came for $3 million. These weren’t even catastrophic injuries, but the settlement demands were.”
Charles Wahl, Lloyd’s Corporate Safety Coordinator, echoes the concern.
“Research from Virginia Tech University has shown that people who engage in texting while driving are 23 times more likely to have an accident. Even hands-free calls - legal in California - carries a higher risk. We reached a point where doing nothing was no longer an option.”
Leadership buy-in was key. After attending the 2023 PestSure Safety & Loss Prevention Conference and hearing from behavioral scientist Dr. Paul Atchley of the University of South Florida on “The Science Behind Distracted Driving,” Lloyd CEO Jamie Ogle, President Scott Crowley and the management team knew it was time to act.
A Phased, Purposeful Rollout
In December 2023, Lloyd began a slow roll out of the policy. Velasco personally visited every branch to explain the “why.” In the spring of

